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Bulk SMS, also known as bulk messaging or bulk text messaging is the act of disseminating SMS messages in large numbers so they are able to be delivered to various mobile phone terminals. This form of messaging is typically utilized by consumer brands, banks, enterprises and media companies. The messages are generally used for mobile marketing, enterprise and entertainment. However, banks often use them for fraud control.Bulk SMS has been very successful as a potential marketing tool. Two major benefits are, easy reach to target customers within far lesser timeframes, and achieve brand visibility in lesser times as compared to the other mass marketing tools.
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